'Pets are irreplaceable family members, and with the NOSEiD app, we're hoping to help keep more pets in their loving homes and out of shelters – taking another step toward our goal of ending pet homelessness,' Craig Neely, vice president of marketing at Mars Petcare, the parent company of Iams, said in a statement. You can use the app to scan the dog's nose and check it against Iams's NOSEiD database. The app also works in reverse if you find a lost dog. The additional information will help speed up the process of reuniting lost pets with their humans. In addition to the scan of your dog's nose, owners are also asked to include traditional photos of their dogs and include a physical description of their pet. If someone finds a lost dog, they can use the app on their own phone to scan the dog's nose and check it against the NOSEiD database. The NOSEiD community will then be on the lookout for your lost dog. If your dog is ever lost, you can use the app to quickly generate a 'lost dog' poster for your canine companion. You then provide additional information about you dog, including its name, typical photos, and a physical description. To use NOSEiD, you can scan your dog's nose to create their unique ID. By scanning and saving their unique nose print, NOSEiD creates a form of ID for your dog that can help bring them home if they ever get lost.' Iams writes, 'Your dog's nose print is completely unique, like human fingerprints. The wrinkles of a dog's nose are distinct, and Iams believes that NOSEiD can scan your dog's nose with enough accuracy and fidelity that false positives are avoided. You simply take a photo of your dog's nose, ideally in bright light, and have your dog face the camera head-on. Unlike microchips – which are an excellent idea for your pets, by the way, should the unthinkable occur – NOSEiD isn't intrusive at all. While microchips help, as humane societies and vets will always scan for a chip in a found animal, only 3-5% of dogs are chipped. Iams states that nearly 10 million pets are lost every year in the United States and that one in every three pets will be lost at some time during their life. As we saw earlier this month, cameras can help save lives and hopefully photography can help lost dogs find their way home.
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